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Jim Beam Pronounces the Re-Launch of Jim Beam Black®
The Bourbon is Elevated with a Richer Seven-Yr Aged Liquid, Crafted for Shared Enjoyment
CLERMONT, KY – Jim Beam, the world’s primary bourbon and enduring American icon, proudly unveils the re-launch of Jim Beam Black®, now that includes an enhanced premium liquid, aged for seven years. This refined expression boasts a charming profile with attractive notes of caramel, vanilla, and wealthy oak, delivering a easy and gratifying expertise for bourbon fanatics worldwide.
Crafted by way of generations below the steerage of seventh and eighth era Grasp Distillers Fred and Freddie Noe, Jim Beam Black® continues the 229-year household custom of distilling distinctive bourbon that’s each accessible and memorable.
“Jim Beam Black® is the end result of our household’s dedication to crafting the best bourbon. With every sip, you’re experiencing seven years of cautious maturation and a convention that has been handed down for over two centuries,” mentioned Fred and Freddie Noe. “We’ve put our coronary heart and soul into creating this bourbon, and we consider it represents the perfect of what Jim Beam has to supply. It’s a testomony to our dedication to high quality and craftsmanship.”
Along with its enhanced liquid, Jim Beam Black® debuts an up to date packaging design, signaling a extra premium and mature whiskey. The brand new visible identification communicates a way of high quality and refinement, reflecting the craftsmanship and custom that defines the Jim Beam legacy.
“After seven years of affected person getting old in white oak barrels, one thing actually magical occurs,” says Rashidi Hodari, Managing Director, James B. Beam Distilling Firm. “The bourbon evolves right into a deep, wealthy gold, revealing layers of complexity and depth. Jim Beam Black® is the embodiment of time effectively spent, meant to be shared with these you cherish.”
Jim Beam Black® shall be celebrated on June twelfth at “The Seventh Sense” occasion in New York Metropolis – a multi-sensory journey by way of the 5 conventional senses, style, scent, contact, sight and sound, and the sixth sense of instinct. The seven-year assertion will then outline the seventh sense – the unstated feeling of connection when sharing with others. Company will elevate a glass in a celebration that includes reside music and bespoke Jim Beam Black® cocktails hosted by Fred and Freddie Noe.
The re-released Jim Beam Black®, finest loved on the rocks or served in a traditional old school, is offered for buy at $24.99 SRP on ReserveBar, Whole Wine, Binnys and choose retailers. Accessible in bottle sizes starting from 50ml to 1.75L, with an ABV of 45% / 90 proof, this beloved bourbon is about to redefine the usual of excellence within the whiskey class.
To be taught extra about Jim Beam Black® and its wealthy heritage, go to www.jimbeam.com or observe @jimbeamofficial on Instagram.
About Jim Beam®: Jim Beam is the world’s best-selling bourbon, crafted by eight generations of household distillers since 1795. Fred Noe, Jim Beam’s seventh Technology Grasp Distiller, and Freddie Noe, Jim Beam’s eighth Technology Grasp Distiller, have stayed true to the household recipe that’s been handed down by way of generations. The Jim Beam portfolio of merchandise contains Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, Jim Beam Satan’s Reduce, Jim Beam Flavors, and Jim Beam Rye amongst different choices. For extra info, go to www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on Twitter.
About Suntory International Spirits: As a world chief in premium spirits, Suntory International Spirits conjures up the brilliance of life, by creating wealthy experiences for folks, in concord with nature. Recognized for its craftsmanship of premium whiskies, together with Jim Beam® and Maker’s Mark®; Japanese whiskies, together with Yamazaki®, Hakushu®, Hibiki® and Toki™; and main Scotch manufacturers together with Laphroaig® and Bowmore®, Suntory International Spirits additionally produces main manufacturers reminiscent of Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world chief in Prepared-To-Drink cocktails, with manufacturers like -196 and On The Rocks™ Premium Cocktails. A worldwide firm with roughly 6,000 workers in almost 30 international locations, Suntory International Spirits is pushed by its core values of Rising for Good, Yatte Minahare and Giving Again to Society. The corporate’s Proof Optimistic sustainability technique contains formidable targets and investments to drive sustainable change and have a constructive influence on the planet, shoppers and communities. Headquartered in New York Metropolis, Suntory International Spirits is a subsidiary of Suntory Holdings Restricted of Japan. For extra info, go to www.suntoryglobalspirits.com
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