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ICONIC SCOTCH WHISKY BALLANTINE’S TOASTS TO TWO MUSIC ICONS OF THE 20TH CENTURY: ELTON JOHN AND JOHN LENNON
Ballantine’s, the world’s second hottest Scotch whisky*, has revealed new additions to its True Music Icons assortment, this 12 months paying tribute to 2 of essentially the most influential musicians of all time: Elton John and John Lennon.
The enduring artists, famend for his or her unparalleled contributions to international music tradition, impressed the collectable design for the long-lasting Ballantine’s Best bottles, which might be accessible throughout the globe from this month.
This second launch within the True Music Icons sequence follows the success of the inaugural assortment final 12 months, which paid homage to rock and roll legends AC/DC and Queen. This second version comes sizzling on the heels of Ballantine’s celebrating a decade of its True Music platform, constructing on its wealthy heritage in music tradition by celebrating artists who forge their very own path, keep true to who they’re, and do issues their very own manner.
The brand new duo of limited-edition bottle designs has been completely crafted to seize the essence of the legendary musicians. While one honours Elton John as one of the crucial iconic solo artists in historical past, recognized for his chart-topping hits, distinctive song-writing, and vital affect on fashionable tradition, the opposite equally beautiful bottle celebrates John Lennon, a author and musician who modified historical past together with his music. Each with The Beatles and as a massively progressive solo artist, he challenged what rock music could possibly be by always exploring and reinventing musical genres, whereas introducing the concept music could possibly be a car for social and political change.
The editions additionally have fun the friendship between Elton John and John Lennon, which culminated in John Lennon’s single launch of ‘No matter Will get You Via The Night time’, that includes Elton John, and their legendary efficiency collectively at Madison Sq. Backyard precisely 50 years in the past, in 1974.
Every bottle showcases the distinctive personalities of those two music legends and is a testomony to Ballantine’s ongoing dedication to championing international music tradition, providing whisky lovers and music followers alike collectable merchandise and unforgettable experiences. The True Music Icons John Lennon Version bottle design incorporates Lennon’s official emblem, well-known self-portrait sketch and iconography, reflecting his multifaceted creative legacy, whereas the Elton John Version is impressed by his legendary reside efficiency at Dodger Stadium in 1975, with the design that includes a holographic model of his ‘E’ star emblem mirroring the paintings on his Diamonds Biggest Hits assortment
Paul-Andre Vacheron, International Advertising Director for Ballantine’s at Chivas Brothers, commented: “Ballantine’s has a wealthy heritage in music and what higher strategy to have fun a decade of our True Music platform than by paying tribute to 2 of the 20th century’s most revered music icons on our iconic Best bottle. Each Elton John and John Lennon are artists who’re all about doing issues their very own manner. They haven’t solely contributed to music tradition, however outlined it, by staying true to who they’re – a mindset that displays the spirit of what Ballantine’s stands for, impressed by our pioneering founder George Ballantine. We sit up for seeing these collectable designs rock out on cabinets around the globe.”
The Ballantine’s True Music Icons: Elton John and John Lennon limited-editions bottles might be accessible for buy in markets throughout the globe and on The Whisky Trade from Monday 23rd September 2024. To remain updated with all the most recent Ballantine’s information, go to www.ballantines.com or observe us on Instagram @ballantines.
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