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White Bay Brewery has introduced a 3-year partnership with the Sydney Swans as “Official Beer of
the Swans” for seasons 2024-2026.
The partnership is a key pillar of White Bay’s technique to embed itself as a number one Sydney brewery
and model, and to increase our attain from the Interior West to all of Sydney, while linking our
passionate clients to Sydney’s favorite sporting workforce. As an extension of this, White Bay
Brewery has additionally partnered with Merivale to pour XPL & PILS on the SCG and Allianz Stadium.
Along side saying the Sydney Swans partnership, White Bay Brewery together with our
fairness companion & model adviser Richards Rose is happy to current a contemporary new model route
anchored by the enduring W brand. In launching the brand new W model route, we’ve made our Further
Pale Lager beer a everlasting fixture in a surprising purple and bigger 375ml can.
White Bay’s homeowners have invested an additional $1m into the enterprise, to assist the brand new development of the
model.
“We’re excited to deliver our new model and Sydney Swans partnership to life” mentioned White Bay
Brewery Co-Founder, Adam Trippe-Smith. “As a small brewery on the Balmain Peninsula, we
determined lately it was time to raise our beers to all of Sydney. As a 21-year Swans member, it
was an apparent option to companion with the Swans to realize this. I’m hoping it may additionally help my
proper foot kick on the run from the 50m line.”
Sydney Swans CEO, Tom Harley, added: “The complete membership is worked up to welcome White Bay, certainly one of
Australia’s main brewers, to the Swans household. White Bay and the Swans are each aligned in our
objectives of delivering an awesome expertise to our viewers.”
“I want to add an enormous due to the workforce at Richards Rose for this iconic model route and an
extra excessive 5 to all our traders for supporting the newest capital elevate” added Adam Trippe-
Smith.
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