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For Smoke Lab, innovation isn’t only a aim—it’s a driving pressure.
As a hub of creativity and experimentation, Smoke Lab is dedicated to refining and enhancing ideas, flavors, and designs. Founder Varun Jain and his group are at present increasing the Smoke Lab portfolio with uniquely Indian flavored vodkas. We ask Jain to inform us extra concerning the inspiration behind these district taste profiles.
Discuss to us about what’s new at SMOKE LAB.
Our mission at SMOKE LAB is innovation – it’s the core of what we do. SMOKE LAB is our incubation laboratory the place unconventional and progressive minds come collectively to deliberate and develop new ideas, merchandise, flavors, and designs. By SMOKE LAB, we not solely develop new ideas, however we constantly revisit our present manufacturers to make them higher. At present the group is concentrated on constructing the SMOKE LAB portfolio of uniquely Indian flavored vodkas and launching a portfolio of worldwide spirit manufacturers which we’ll convey to the US market, starting within the spring of 2024.
Inform us how the flavors of India/Indian palate have impressed a lot of your expressions.
Our goal behind the SMOKE LAB taste vary was to introduce genuine Indian taste vodka expressions to shoppers all over the world. Aniseed was the primary and has been very extensively accepted in each the worldwide and home market. SMOKE LAB Saffron debuted with nice success within the US in August 2023, and we have now extra taste expressions in improvement.
Discuss to us concerning the taste profiles of SMOKE LAB Vodka expressions
SMOKE LAB VODKA Traditional, 40% ABV, is an ultra-pure spirit immersed in intrigue. It opens with recent nutty aromas and hints of citrus fruits and unfolds into an depth and complexity on the palate. The end is delicate citrus fruits with hints of nutty characters.
SMOKE LAB Aniseed Vodka, 37.5% ABV, is a playful exploration of a much-loved Indian herb with refreshing notes of fennel and licorice ending with a creamy, sweetness and delicate fennel blossom observe on the palate.
SMOKE LAB Saffron marries India’s best, award-winning vodka with Kashmiri Saffron, the rarest and most coveted kind of saffron cultivated from the valley of Kashmir. The result’s an expensive spirit that delivers delicate, candy earthy notes that give strategy to a fragile floral end.
We proceed to experiment with a variety of Indian flavors and look ahead to releasing the subsequent SMOKE LAB taste expression sooner or later.
What units SMOKE LAB Vodkas aside?
We’re not trend-followers. We imagine in authenticity and creating manufacturers which stand the take a look at of time.
In contrast to another vodka in the marketplace, SMOKE LAB Vodka is crafted with pure Himalayan spring water and regionally sourced superior-quality Basmati rice. Basmati rice was chosen due to its distinctive taste and distinctive floral aromas. As soon as harvested, the recent Basmati rice is steeped in pure Himalayan pure spring water adopted by a standard 5X distillation course of after which completed in an ultra-modern two-step Sparkle Filtration system. Each bottle of SMOKE LAB Vodka is made in India’s first zero carbon footprint distillery. .
What ought to bartenders find out about your manufacturers?
We wish bartenders to know that SMOKE LAB Vodka is very versatile making it an ideal selection for mixing up well-liked basic and up to date cocktails whereas additionally providing an thrilling new palette for creating cocktails that spotlight the distinct flavors of India.
The success of our SMOKE LAB vodka is basically due to the love we obtained from the bartending neighborhood. We worth their help and are very open to their recommendations on how we are able to proceed to construct and broaden our award-winning SMOKE LAB Vodka model.
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