[ad_1]
Greater than 165 years of heritage goes into each bottle of J.P. Wiser’s Whisky, nonetheless crafted at present by Canada’s oldest steady whisky producing household on the nation’s longest working distillery, The Hiram Walker & Sons Distillery.
We ask Gina Fossitt, Commerce and Training Model Supervisor for JP Wiser’s to inform us extra about Canadian Whisky.
Inform us a bit in regards to the historical past and heritage of Wiser’s Whisky.
J.P. Wiser’s has an extended and storied historical past. It’s the oldest, constantly produced whisky household in Canada, and it’s made on the longest working distillery in Canada – The Hiram Walker & Sons Distillery. J.P. Wiser himself was born in Trenton, New York. He made the transfer to Canada in 1857 to stay a British topic earlier than the onset of the American Civil Struggle and to work in his uncle’s distillery. He grew to become sole proprietor of the distillery after shopping for out his uncle and his uncle’s enterprise associate.
However, earlier than he was a distiller, J.P. Wiser was an American cattle breeder. He initially entered the distillery enterprise to make sure that his cattle would have an ample provide of high-quality grains. In actual fact, he’s thought of a pioneer within the cattle commerce as he was the primary to export cattle to Nice Britain. He owned ranches throughout North America, together with Ontario, Texas, Kansas, and Florida, and he was an completed thoroughbred horse breeder. His onerous work and dedication to the agricultural trade significantly impacted each the U.S. and Canada and continues to take action at present by way of the whisky model he constructed.
Discuss to us about what’s new on the model.
J.P. Wiser’s is understood to be a standard fashion of Canadian whisky – gentle, delicate, straightforward to drink. The model has elevated this fashion with J.P. Wiser’s 10 Yr Previous, giving whisky drinkers high-quality whisky aged not less than 10 years at an inexpensive value for all to take pleasure in. And it’s taken house many prestigious awards since its launch!
What would you want bartenders to learn about Wiser’s Whisky?
J.P. Wiser’s represents the most effective of a standard fashion of Canadian whisky, which is a misunderstood class. The grains are produced individually, which is rare in American whisky. 100% corn whisky and 100% rye whisky which can be aged individually with a ultimate mix of recent oak, once-used bourbon barrels, and multiple-use Canadian casks. This provides layers of complexity and texture to this conventional fashion.
There aren’t many locations to search for Canadian whisky training and to be taught extra in regards to the class. We’re altering that with the Eh, B, C’s of Canadian Whisky Certification, a 13-hour course that offers bartenders a full understanding of the class with professional periods to totally perceive the manufacturing, historical past and functions of the whisky. We now have over 500 graduates!
Discuss to us in regards to the packaging.
The brand new packaging for J.P. Wiser’s Deluxe and 10 Yr Previous steps up and tells the patron that they’re getting a whisky that leads the cost, that stands boldly and confidently amongst its whisky friends. Nonetheless, there are delicate particulars as properly that emulate the spirit of J.P. Wiser’s and the moments of consideration and craft that go into every mix. Easy, but daring and premium. Identical to the whisky within the bottle, it’s Correctly Completed.
Discuss to us in regards to the Canadian whisky phase, the place do you see it headed?
World whisky classes are rising as palates develop and shoppers develop into extra curious. And J.P. Wiser’s is not any exception. Persons are extra curious in regards to the model and the class than we’ve ever seen. I’ve individuals reaching out every single day in regards to the Eh, B, C’s Certification, what books they will learn, and movies that I can share to allow them to be taught extra! It’s an thrilling time!
Whisky manufacturers are innovating to draw new generations of whisky drinkers, inform us extra.
The manufacturing fashion of Canadian whisky lends itself to innovation, so J.P. Wiser’s is about as much as proceed to create attention-grabbing whiskies as palates change from technology to technology. With the grains being produced individually all through maturation (no mashbills right here!), Dr. Don Livermore and his group are in a position to create new flavors profiles 10, 20, 30 years later. Let’s take one grain – corn – for instance… The group at Hiram Walker can double-column distill it creating a really gentle and delicate whisky; they will single-column distill it maintaining a number of massive grain and yeast traits or use different distillation types.
Then, they will take these completely different whiskies and age them in various kinds of wooden – model new oak giving extra caramel and vanilla notes, ex-bourbon barrels giving some dried fruit notes, Speyside scotch casks, you title it! Consider all of the completely different taste elements which can be ageing within the warehouse that may create a brand new incredible mix some day! And, that’s only one grain. We’ve obtained rye, wheat, barley and a few malts ageing as properly. Over 1.6 million barrels able to create a whisky for the brand new generations of whisky drinkers.
What’s coming down the pike for JP Wiser’s?
J.P. Wiser’s has a brand new Decade Sequence launching later this 12 months, which is bound to please! The primary one was distilled within the Nineteen Eighties. The whisky is pleasant, and the packaging is beautiful. I’m very enthusiastic about the entire sequence.
[ad_2]