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The Glendronach Distillery, a Scotland single malt producer with almost 200 years of historical past, has unveiled its latest model and marketing campaign refresh within the U.S.
The brand new look is supposed to convey an “elegant, timeless aesthetic that underscores the model’s historical past and dedication to excellence,” the corporate says. This features a curated model sample meant to depict the bramble and rooks that encompass and shield the distillery, talking to put and paying homage to its namesake: “Glendronach” means “Valley of the Brambles” in Scots Gaelic.
Whereas the aesthetic has developed, the core portfolio stays unchanged, persevering with to mature in Pedro Ximénez and Oloroso casks from Andalucia, Spain.
The everlasting vary of single malts — 12 Yr Previous, 15 Yr Previous and 18 Yr Previous — would be the first with the brand new look.
The distillery marked the re-staging in collaboration with Scottish-born photographer and director Rankin. Rankin and his workforce made the journey to the distillery. The brand new marketing campaign juxtaposes solo Spanish and flamenco dancer Rocio Dusmet Orellana throughout the distillery.
“I simply cherished the preliminary thought,” says Rankin. “I do know the whisky sector nicely and this felt genuinely totally different and thrilling to me. I additionally thrive off creating cultural collisions and discovering magnificence within the tensions they carry, plus, as a Scot by start, the thought of bringing Flamenco to the Highlands stirred ardour in me that I simply couldn’t resist.”
The refreshed core portfolio can be obtainable within the U.S. beginning this month. Later this 12 months, The Glendronach will welcome quite a lot of releases together with the Grasp’s Anthology comprising three expressions and a with a 21-, 30- and 40-Yr-Previous launch.
“For me, The Glendronach is a shock, a revelation and a taste crescendo,” says Rachel Barrie, grasp blender of The Glendronach. “At first style, it has this amplification that’s a lot richer than your expectations, and our philosophy is simply that — to lift expectations in single malt by creating essentially the most distinctive sherried whisky. We at the moment are setting a brand new normal to match the beautiful nature of the spirit with reimagined visuals. Rankin’s signature fashion labored harmoniously in magnifying the luxurious and flamboyant nature of The Glendronach. He has fantastically captured the fragile steadiness of custom and creativeness inherent in our single malt, encapsulating the synergy of strong Highland spirit and Spanish aptitude — a balanced dance — the top result’s daring and it crescendos to a revelation in taste, similar to the liquid.”
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