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Elevating Culinary Traditions with a Dedication to High quality and Sustainability
New York, August 9, 2024 – In an thrilling collaboration that guarantees to thrill meals fanatics and business professionals alike, the Consorcio del Jamón Serrano Español and Protected Denomination of Origin Cava are becoming a member of forces to launch an in depth promotional marketing campaign in america. Supported by grants from the European Union, this three-year marketing campaign goals to raise the presence and appreciation of Cava de Guarda Superior and Serrano Ham amongst American customers and professionals.
The marketing campaign will kick off with two unique press shows to current in depth the content material of the promotional program within the U.S. market beneath the declare “Crafted in Spain, perfected by the point”.
The primary occasion will happen in San Francisco on September 17, 2024 between 5:30pm and 9:00pm, on the prestigious One Market, adopted by a second occasion in New York Metropolis on September 19, 2024 between 12:00pm and three:00pm, on the distinctive Nubeluz by Chef José Andrés restaurant.
Particular Marketing campaign Ambassador, Doreen Colondres, a passionate chef and WSET Licensed Wine Educator, can be at each occasions. Doreen is a widely known media character, creator, and founding father of Vitis Home Faculty. She has devoted her profession to defending and honoring culinary traditions and educating others on the fun of cooking and wine. Doreen’s involvement will undoubtedly improve the expertise for all attendees. “I’m deeply honored to signify two merchandise that pair very nicely and present my ardour for custom: D.O. Cava and Jamón ConsorcioSerrano”, acknowledged Doreen Colondres, D.O. Cava and Consorcio JamonSerrano marketing campaign Ambassador.
Each occasions are set to supply friends a curated expertise that begins with a welcoming tapa of Jamon ConsorcioSerrano and a glass of Cava de Guarda Superior. These occasions will function detailed shows on the distinct qualities and excessive requirements of those merchandise, dwell ham carving demonstrations, and curated choice of Cavas de Guarda Superior to focus on their versatility and distinctive high quality.
“This collaboration with D.O. Cava marks a big milestone in our efforts to advertise the best Spanish culinary traditions,” stated Álvaro Díaz de Liaño, Advertising and marketing and Promotion Director of the Consorcio del Jamón Serrano Español.
“We’re delighted to collaborate with the Consorcio del Jamón Serrano Español on this marketing campaign that highlights the individuality and prime quality of each merchandise in a key market resembling america. It’s a nice alternative to obtain the assist of Europe to co-finance any such actions that assist to extend the visibility of those distinctive gastronomic Spanish merchandise beneath a assured high quality seal”, stated Javier Pagés, President of the D.O. Cava Regulatory Board.
The marketing campaign focuses on rising consciousness of D.O. Cava and Jamón ConsorcioSerrano by focused promotional actions. It goals to teach each professionals and customers concerning the distinctive attributes and pairing potentialities of those merchandise, leveraging present market tendencies to boost their visibility and appreciation. The initiative underscores the dedication to sustaining the excessive requirements of EU agricultural merchandise, selling their consumption, and enhancing their notion amongst discerning audiences.
Emphasizing High quality, Sustainability, and the Essence of Time
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On the coronary heart of this marketing campaign lies a robust dedication to high quality and sustainability. The D.O. Cava, recognized for its conventional technique of second fermentation within the bottle, lengthy ageing course of, and a assure of high quality and traceability from the winery to the bottle, ensures that each bottle displays the land’s essence and sustainable practices. D.O. Cava, with its extraordinary versatility, pairs completely with numerous cuisines, elevating any gastronomic expertise. Representing over 6,000 winegrowers and 349 wineries, D.O. Cava covers greater than 38,000 hectares of vineyards, positioned in 4 delimited zones in Spain.
Sustainability is a cornerstone of D.O. Cava’s philosophy. The Regulatory Council has taken important steps to advertise natural viticulture. By 2025, the manufacturing of GUARDA SUPERIOR class (Reserva, Gran Reserva, and Paraje Calificado) can be 100% natural, sourced completely from licensed natural vineyards. This dedication highlights D.O. Cava’s dedication to sustainable improvement, guaranteeing the way forward for the sector for generations to come back.
The Consorcio del Jamón Serrano Español additionally upholds stringent high quality requirements. Established in 1990, the Consortium ensures the authenticity of Serrano ham by the ConsorcioSerrano high quality seal. Every ham is hand-selected, guaranteeing solely one of the best are exported. The curing course of, which incorporates salting, drying, maturation, and ageing, is meticulously managed to provide a product of unparalleled high quality.
The idea of “time” performs an important position in each D.O. Cava and Jamón ConsorcioSerrano productions. The ageing course of for D.O. Cava, which ranges from a minimal of 9 months as much as a minimal of 18 months for Cava de Guarda Superior Reserva, plus 30 months for Guarda Superior Gran Reserva, 36 months for the Guarda Superior de Paraje Calificado, and the meticulous curing of Jamón ConsorcioSerrano, with a minimal of 12 months a convention of endurance and craftsmanship. This time-honored method ensures that each merchandise obtain their distinctive flavors and textures, embodying the wealthy heritage of Spanish gastronomy.
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