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The Jura Islanders Expressions No.3 has been topped Supreme Champion Product on the Drinks Worldwide Journey Retail Awards 2024, essentially the most authoritative, revered and premier drinks award for the International Journey Retail sector.
Jura Islander’s Expression No. 3 impressed the panel of judges with its originality, storytelling and connection to its island. This new expression is the third in its sequence of three journey retail unique collectibles. No3 was dropped at life, on-line and in retailer in over 30 places throughout world journey retail. The eye catching launch shiped a standout pack & enriched shopper experiences throughout GTR, driving profitable penetration, conversion and spend, a clear winner.
This Supreme Champion Marketing campaign trophy was awarded to Bacardi for its ‘Rum Tales – Tempting travellers to enter and discover the rum class” marketing campaign, for which Bacardi efficiently attracted new consumers to the premium rum class and persuaded present rum drinkers to discover and select extra premium+ choices.
The journey retail marketing campaign got down to educate customers, growing their confidence to know and discover the rum class. Having recognized three key sorts of rum customers, Bacardi segmented merchandise throughout completely different tiers, analysed what they’re looking for and matched them with urged rums. The judges beloved the immersive expertise and commented that it was a powerful activation.
Drinks Worldwide’s writer Justin Smith stated: “This yr’s judging was significantly robust due to the standard discovered throughout the board. Tough dialogue, deliberation and selections have been carried out by our knowledgeable panel, who drew up shortlists in every of the eight classes.”
Full outcomes are obtainable right here whereas the checklist of medal winners was additionally printed within the October subject of Drinks Worldwide.
The Journey Retail Awards have been launched 17 years in the past to recognise and spotlight the significance of the drinks trade throughout the International Journey Retail sector. The competitors is based on a rigorous and impartial judging course of and supported by most of the world’s main drinks producers, journey retailers and operators, who regard it because the main drinks occasion.
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