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Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire and founding father of Patrón Tequila and Paul Mitchell hair care, has introduced the acquisition of Waterloo Gin, the primary gin model distilled in Texas.
Developed by Treaty Oak Distilling in Dripping Springs, Texas, close to Austin, Waterloo Gin was launched in 2009, named after Austin’s authentic identify – Waterloo – earlier than the town was rechristened within the 1830s for Texas pioneer Stephen F. Austin.
Waterloo Gin is well known for its excellent high quality, craftsmanship, and distinctive taste profile that superbly displays the Texas Hill Nation. The model’s flagship, Waterloo No. 9 Gin (94 proof), is crafted within the New American type, utilizing 9 regionally sourced botanicals, together with lavender, grapefruit, and pecan. The opposite providing within the Waterloo lineup, Waterloo Vintage Gin (additionally 94 proof), is aged for 2 years in first-use medium char American white oak barrels, maturing underneath the Texas solar to develop wealthy wooden flavors that improve the natural notes of the unique Waterloo No. 9. Each styles of Waterloo Gin are naturally freed from gluten, carbs, and components.
“Waterloo is a very high-quality, modern and world-class spirit, a gin I’m sure that folks will get pleasure from,” says DeJoria, who based Patrón Tequila in 1989 and constructed it right into a $5.1 billion enterprise when it was offered to Bacardi in 2018.
“I’m very honored for the chance to assist develop this unbelievable model, and share Waterloo Gin with extra bartenders, retailers, and shoppers all throughout the nation.”
The corporate shall be led by CEO Justin Meigs, who was beforehand an authentic member of the Empress Gin govt group that launched and grew the model to over 260,000 annual case gross sales in 5 years, previous to the corporate’s exit in 2022.
“I’m extremely enthusiastic about this new chapter for the Waterloo model, now within the succesful fingers of John Paul DeJoria and his proficient group of spirits trade veterans,” says Daniel Barnes, the founding father of Waterloo Gin at Treaty Oak.
“Their deep trade expertise and keenness for cultivating and rising manufacturers offers me nice confidence that Waterloo Gin will proceed to flourish and attain new shoppers in all places.”
Although the recipe, manufacturing course of, and model identify for Waterloo Gin is not going to change, the model packaging and imagery will bear a complete refresh, with expanded nationwide distribution, early subsequent yr. At the moment, Waterloo Gin is obtainable via Republic Nationwide Distributing Firm (RNDC) in Texas and Breakthru Beverage in Florida. Moreover, prospects in different states can buy Waterloo Gin on-line at www.waterloogin.com/shop-gin.
For cocktail recipes, the place to buy, and extra details about Waterloo Gin, please go to www.waterloogin.com.
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