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Canned water model Liquid Demise has a knack for launching among the craziest advertising stunts the beverage trade has ever seen. From slinging Travis Barker-backed “collectible enema kits” and voodoo dolls containing Jackass star Steve-O’s hair to gifting away a customized fighter jet, the model’s antics know no bounds. And on Wednesday, Liquid Demise introduced the newest addition to its listing of curiosities: a one-of-a-kind, casket-shaped cooler created in partnership with drinkware model Yeti.
In accordance with Liquid Demise’s web site, the “life-sized casket for death-sized drinks” options hydraulic lid pistons, twin drain valves, and Yeti’s signature T-latch lid locks, which the model says “will maintain your cans chilly for an eternity.” The cooler is certainly inside one inch of the dimensions of an ordinary casket, measuring 83 inches lengthy, 28 inches deep, and 23 inches tall. It’s allegedly additionally large enough to carry roughly 378 12-ounce cans or 252 19.2-ounce cans with out ice, however at a hefty 85 kilos, portability isn’t actually a promoting level. Then once more, you’d most likely get some unusual seems or a go to from the authorities if anybody have been to see you schlepping a casket out to a campsite.
Liquid Demise is at the moment auctioning off the cooler on its web site. Bidding started on Wednesday with a beginning bid of $1,500, and can shut at 12 p.m. PT on August 30. When the gavel comes down, the winner will obtain the casket inside 4 to 6 weeks, “free white-glove supply” included.
As of 9 a.m. PT on Thursday, the best bid stands at a whopping $38,660. Whoever the fortunate winner is, we propose that they offer their neighbors a heads up earlier than they begin pulling brews out of a casket at their subsequent barbeque.
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