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Because the no/low alcohol pattern continues robust, main Connecticut brewer Two Roads Brewing Co. has revealed the most recent addition to its line of non-alcoholic beers: Highway 2 Spoil Zero Non-Alc IPA.
The brand new NA model of Two Roads’ flagship beer is made with the identical hoppy taste of its namesake brew, the brewery states.
“We’ve been focusing sharply on our core beer manufacturers, and Highway 2 Spoil is on the prime of that record,” says stated Brad Hittle, co-founder and CEO of Two Roads. “Our brewmaster, Phil Markowski, and his crew took the time they wanted to develop a non-alcoholic take that followers of our flagship would immediately acknowledge and will simply embrace.”
“This fabulous brew brilliantly pays off our technique of investing in a extra targeted portfolio that offers our followers extra methods to take pleasure in what they already love,” Hittle provides.
Like all of Two Roads non-alc beers, Highway 2 Spoil Zero is made utilizing an arrested fermentation course of, the place the yeast pressure chosen is managed to attain an ABV of under 0.5%.
Highway 2 Spoil Zero follows the model’s first two non-alcoholic choices, an American IPA and a Juicy IPA.
Two Roads’ non-alc phase is seeing robust development, the corporate studies, tallying gross sales will increase of 109% within the Northeast from 1/1/24 – 7/21/24 based on NIQ syndicated knowledge. The brewery has plans to proceed increasing the road, with extra non-alc variations of different top-selling beers slated for later this 12 months and subsequent.
Highway 2 Spoil Zero is now obtainable year-round in every single place Two Roads beers are bought in 6-packs of 12 oz. cans at an instructed retail worth of $11.99.
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