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In the US, there’s no liquor trendier than tequila. Based on The Spirits Enterprise (TSB), agave-based spirits overtook American whiskey value-wise in 2022 and surpassed it when it comes to quantity the following 12 months. However regardless of the tequila class reporting a number of years of constant double-digit development, 2023’s gross sales figures point out that issues may very well be slowing down. As revealed by the Distilled Spirits Council of the U.S. (DISCUS), tequila and mezcal offered 31.6 million circumstances mixed final 12 months — solely a 5.7 % quantity enhance year-over-year. Worth grew as effectively, although solely by 7.9 % to achieve a mixed $6.5 billion. In such a flourishing class, it’s solely pure that some manufacturers proceed to outperform others.
For the fifth 12 months in a row, Jose Cuervo was the top-selling tequila model worldwide, in response to TSB’s latest Annual Model Champions report. The Proximo Spirits-owned model noticed case gross sales enhance by 3.3 % year-over-year, swelling from 9.2 million in 2022 to 9.5 million in 2023. That’s over 6 million circumstances greater than Don Julio, the second-best-selling model, which reported 8.2 % development with 3.4 million circumstances offered in 2023.
Whereas the No. 1 and No. 2 manufacturers skilled a gross sales enhance final 12 months, the identical couldn’t be mentioned for different massive manufacturers. Patrón noticed its case gross sales fall by 8 %, declining from 3.5 million in 2022 to three.2 million in 2023. Diageo-owned Casamigos, famously based by George Clooney, additionally reported a discount final 12 months with gross sales down 4.8 %. Hornitos and El Jimador additionally reported losses of 6.6 and eight.8 %, respectively.
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Discover out extra concerning the world’s 10 hottest tequila manufacturers beneath.
10. Olmeca Altos

Based by bartenders Henry Besant and Dre Masso, Olmeca Altos is beloved throughout the trade, so it’s no shock that it’s one of many world’s best-selling tequilas. Produced at Los Altos’ Destilería Colonial de Jalisco in partnership with Maestro Tequilero Jesús Hernandez, the lineup consists of plata, reposado, and añejo. The model loved stable development in 2023, with case gross sales growing by 12.3 %.
9. El Jimador

Established in 1994 and named for the farmers who harvest agave, El Jimador is produced from one hundred pc Blue Weber agave from Jalisco’s lowlands. The model produces silver, reposado, and añejo choices, all distilled twice earlier than they’re bottled on the property.
8. Espolòn

Distilled in Jalisco’s Los Altos area, Espolòn Tequila was based in 1998 by grasp distiller Cirilo Oropeza. Now owned by the Campari Group, the lineup consists of blanco, cristalino, reposado, and añejo expressions. Of all of the manufacturers on this record, Espolòn reported the most important development margin in 2023, with gross sales hovering 18.1 % year-over-year.
7. Hornitos

Hornitos was born in 1950 to have a good time Mexican Independence Day. Crafted from one hundred pc Blue Weber agave, Hornitos affords plata, reposado, añejo, cristalino, black barrel-aged, and lime-flavored expressions along with a number of ready-to-drink cocktails. Whereas case gross sales elevated steadily from 2019 to 2022, issues took a flip final 12 months for the Suntory World Spirits-owned model, with a 6.6 % lower year-over-year.
6. Gran Centenario

Packaged in eye-grabbing, artisanal glass bottles, Gran Centenario is the oldest tequila model on this record with 167 years underneath its belt. The model — which reported a gross sales enhance of two.5 % final 12 months — is at the moment owned by Proximo Spirits, which additionally controls class chief Jose Cuervo.
5. 1800 Tequila

1800 Tequila, which is able to flip 50 subsequent 12 months, is at the moment produced at La Rojeña Distillery, the oldest lively distillery in Tequila. The model produces a seemingly limitless variety of tequila and ready-to-serve expressions, which is probably going a consider its hovering recognition. Final 12 months, case gross sales swelled by 9.6 % to hit 2.8 million for the primary time.
4. Casamigos

Casamigos is arguably essentially the most well-known superstar tequila available on the market. 4 years after its 2013 founding, Diageo bought the model for a whopping $1 billion, which solely furthered its success. It now affords blanco, reposado, cristalino, añejo, and jalapeño-flavored expressions along with a mezcal joven. Regardless of case gross sales rising by 1 million year-over-year from 2020 to 2022, issues took a dip by 4.8 % in 2023.
3. Patrón

Ubiquitous on again bars across the globe, Patrón is among the most well-known tequila manufacturers on the planet. Nonetheless, its dominance may very well be weakening. Even with a powerful 3.2 million circumstances offered, the model reported an 8 % lower in gross sales year-over-year for 2023. The tequila big at the moment affords silver, reposado, añejo, and further añejo bottlings, along with super-premium alternatives like El Cielo, El Alto, and the Gran Patrón line.
2. Don Julio

Based in 1942 by tequila legend Don Julio González, the model touts itself because the world’s first premium, luxurious tequila. That status has been bolstered by the wildly fashionable and oft-mimicked Don Julio 1942, the class’s first true unicorn bottle. The Diageo-owned model reported an 8.2 % gross sales enhance final 12 months, with case gross sales hitting 3.4 million.
1. Jose Cuervo

It doesn’t seem to be something will be capable to halt the powerhouse that’s Jose Cuervo, which claimed the highest spot on international gross sales rankings for the fifth consecutive 12 months. Right here within the U.S., the model rose to prominence following the repeal of Prohibition, throughout which tequila was smuggled throughout the Mexican border. Whereas undeniably linked with lower-end mixto varieties, Jose Cuervo does provide some conventional tequilas comparable to its plata, reposado, and añejo expressions, in addition to the Reserva de la Familia assortment.
*Picture retrieved from monticellllo through inventory.adobe.com
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