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The eighth version of the London Wine, Spirits, and Beer Competitions proudly introduces its inaugural Regional and Class Ambassadors Program for the 2025 version. This transformative initiative invitations trade leaders and influencers to coach shoppers and commerce professionals about their respective areas and classes on the worldwide stage. This system goals to ascertain London Competitions as a global benchmark, specializing in serving to winners make a big impression globally. Ambassadors and consultants may also advocate for the highest class winners worldwide.
Introducing the First Batch of Ambassadors for the 2025 London Competitions
Mattia Scarpazza
- Area and Class of Focus: Italy and Chile
- Beverage Kind: Wine
- Function: Ambassador

Mattia Scarpazza, a devoted wine skilled, has been a big determine within the wine trade since finishing his WSET Diploma in 2018. Starting his profession as a sommelier at Petersham Nurseries Café in 2013, Mattia’s ardour for wine communication led him to turn into a famend wine author and the creator of the ‘Trying Into Wine’ podcast. By means of insightful interviews with trade consultants, his podcast delves into wine areas, types, science, and producers. Specialising in advertising and branding, Mattia assists wineries in growing compelling methods and fascinating storytelling to reinforce their model presence.
Marco Stella
- Area and Class of Focus: France and Italy
- Beverage Kind: Spirits
- Function: Ambassador

Marco Stella, the Bars Director at Monte Carlo Seashore in Monaco, started his hospitality profession on the younger age of 13. Over time, he has honed his abilities throughout varied nations, together with the UK, Malta, Italy, Spain, and now Monaco. His intensive expertise consists of main the staff on the Mandarin Bar, Mandarin Oriental Hyde Park London, and dealing with high professionals in Barcelona. Marco’s experience lies in product consistency, high quality, and the artwork of mixology.
Adriana Valentini
- Area and Class of Focus: Italy and the UK
- Beverage Kind: Wine
- Function: Ambassador

Adriana Valentini, an unbiased Wine Advisor, brings a wealthy background of worldwide expertise and prestigious positions inside the wine trade. She has labored with shoppers like Aethos Inns and served because the Group Wine Supervisor for Triple Sea Meals in Milan. Adriana’s profession consists of working at Milan’s two Michelin-starred ‘Il Luogo di Aimo e Nadia’ and the luxurious Corinthia Lodge in London. She is multilingual and enthusiastic about wine training, aspiring to be one of many main feminine sommeliers.
Chiara Sieni
- Area and Class of Focus: Italy and the UK
- Beverage Kind: Wine
- Function: Ambassador

Chiara Sieni DipWSET, Wine decide with London Competitions, Valpolicella Wine Specialist and Langhe Wines Ambassador, initially from Florence I moved to London 13 years in the past the place I began to be extra enthusiastic about wines. I took my French and Italian Wine Scholar with West London Wine College and I efficiently handed my Diploma with WSET, changing into Alumni. Labored beforehand with Decanter to arrange the Awards wines, I’m a freelancer with Dolce Vita, an Italian wines distributor and I at present work with Amathus Drinks, the place hopefully I might begin a task of Educator.
Gaurav Dixit
- Area and Class of Focus: Thailand
- Beverage Kind: Wine
- Function: Skilled

Gaurav Dixit is a seasoned hotelier with over 13 years of expertise in luxurious hospitality manufacturers reminiscent of Taj Inns, The Leela Palace Inns and Resorts, and Lebua Inns and Resorts in Bangkok. A passionate traveler and beverage fanatic, Gaurav has managed varied facets of hospitality, together with eating places and bars. After establishing himself as one among India’s high sommeliers, he moved to Thailand. All through his profession, Gaurav has managed acclaimed institutions and obtained prestigious awards, such because the Wine Spectator Award for 5 consecutive years throughout his tenure in Delhi.
Increasing to a Wider Viewers and Setting New Requirements
With the introduction of the Ambassadors Program, the London Competitions purpose to succeed in a broader viewers in areas like France, Germany, Spain, and Italy, in addition to rising markets reminiscent of Asia and South America. One main initiative shall be to speak in Spanish, Italian, and French within the upcoming months. The Competitions may also collaborate with regional and nation wine, spirits, and beer associations worldwide to assist their members develop in worldwide markets. One other important change in 2025 will contain together with importers and distributors from the UK, together with grasp distillers and head winemakers from around the globe, within the judging panel.
For the entire checklist of Regional and Class Ambassadors and data on upcoming webinars[1] [2] , please go to the respective London Competitions web sites.
The London Wine, Spirits, and Beer Competitions recognise and reward high quality, worth, and packaging. The competitions are devoted to figuring out excellent drinks that meet the expectations of each the commerce and shoppers. The London Spirits Competitors is organised by Beverage Commerce Community, which helps drinks producers and model homeowners join with consumers, distributors, and retailers to carry their merchandise to market.
The submission for the London Wine, Beer and Spirits Competitors is now open. Manufacturers seeking to get worldwide recognition and to get in entrance of the world’s high bartenders, mixologists, sommeliers, grasp sommeliers, wine, beer and spirits consumers and grasp’s of wine are inspired to enter now.
Benefit from the tremendous early chicken pricing that’s on until August 31, 2023. Please go to London Wine, Spirits and Beer Competitions to study extra on find out how to enter.
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