Rock & Roll Corridor of Famer Sammy Hagar isn’t any stranger to alcohol. In 1990, Hagar opened Cabo Wabo Cantina and turned his lifelong ardour for nice meals, music and spirits right into a thriving and iconic way of life model. Six years later in 1996, Hagar launched Cabo Wabo Tequila. It went on to turn into the #2 ultra-premium tequila model in the USA.
Since promoting off Cabo Wabo Tequila in 2010, Hagar has began a couple of different alcohol associated ventures. This listing contains Sammy’s Seaside Bar Rum in 2012, a partnership with rock icon Rick Springfield, Santo Spirits in 2017, a partnership with tastemaker Man Fieri, and now Purple Rocker Brewing Co.
Now after 5 many years of rockin’, Hagar has launched his first beer, Purple Rocker Lager. Brewed within the Rock Metropolis itself, Detroit, Michigan, Purple Rocker Lager is a nod to Hagar’s Cabo roots, a Mexican-style lager.
Brewed in collaboration with Brew Detroit within the Corktown neighborhood of Detroit, Purple Rocker Lager is a pleasant, straightforward ingesting lager. It pours a pleasant golden straw shade with malt and a glimpse of hops on the nostril. The beer is crips with a little bit of physique and finishes because it ought to, with a little bit of sweetness. Purple Rocker Lager clocks in at a sessionable 4.3% ABV that may permit for the seaside vibes to proceed all day lengthy!
What does the longer term maintain for Purple Rocker Brewing Co.? It’s extra than simply this Purple Rocker Lager as Hagar has his sights set on a couple of different beers. One thing we’re excited to see come to fruition.
“We are going to make an IPA, we are going to make a Belgian White,” mentioned Sammy Hagar in an interview on CBS Detroit. “I wish to make beer that I like.” He provides, “We’re going to crush it!”
Purple Rocker Lager is offered in 6-pack, 12 ounce and 4-pack, 16 ounce cans throughout liquor shops and bars all through Michigan, California and Nevada. The beer can also be obtainable for delivery to pick out states together with Michigan, Ohio, Kentucky, Virginia, Alaska and Washington D.C. by way of on-line orders on RedRockerBrewing.com.
Purple Rocker Brewing Co. relies in historic Corktown, considered one of downtown Detroit’s oldest neighborhoods. Extra details about Purple Rocker Brewing Co. is out there by way of its web site at RedRockerBrewing.com, in addition to on Fb and Instagram.
About The Creator
DJ
D.J. is a Portland, Oregon primarily based author that spent his adolescence within the Midwest. With over 25 years underneath his belt of ingesting beer at festivals throughout America and the world, he has developed a powerful appreciation and understanding of craft beer and the business that surrounds it. He will be present in any of the good breweries or beer bars that make Portland the very best beer metropolis on the planet. His writing can be discovered within the archives of Northwest Brewing Information and will be adopted on Twitter and Instagram at @hopapalooza.
