The built-in communications marketing campaign organizes its proprietary NYC occasion and a number of other different commerce and press activations amid class progress
New York, NY, August 27, 2024 – Wines of Georgia, the group that represents and promotes the wines of the nation of Georgia and is financed by the Nationwide Wine Company of Georgia, which is a authorized entity below the Ministry of Environmental Safety and Agriculture of Georgia and the nation’s wineries, is happy to announce its second Grand Tasting and Masterclass occasion in New York Metropolis on September 26. The biggest of the marketing campaign’s sequence of commerce and press actions scheduled for the 2024 program 12 months, the occasion targets NY-based wine commerce and media to study extra about Georgian wine by means of a day of immersive tasting and academic masterclass occasions that showcase all kinds of wines and types from the area. Along with the upcoming walkaround tasting, Wines of Georgia will take part in TEXSOM as one of many convention’s largest regional sponsors, August 25-27, and host two journeys to Georgia devoted to wine professionals.
A chance to interact and educate key opinion leaders within the US wine business, the occasions mirror the marketing campaign’s imaginative and prescient to additional increase consciousness for the class because it continues to develop in worth. In accordance with the Worldwide Wine and Spirits Document (IWSR), the worth of Georgian wine within the US elevated 3.5% from 2018 – 2023, the very best progress in comparison with competing rising wine areas. Moreover, Georgia has exported 54.5 million liters of wine value $156.7 million to 61 international locations within the first six months of 2024, which features a vital enhance in exports to the US. The info marks the very best fee of US export progress recorded in recent times, with a 53% quantity enhance and a 46% rise in worth in comparison with the identical interval in 2023.
Tamta Kvelaidze, Head of Advertising and marketing & PR on the Georgian Nationwide Wine Company, says, “As we proceed to put money into the US as a key marketplace for Georgian wine, we’re happy to witness the elevated valuation of exports. This constructive momentum is thrilling to look at in a strategic market the place we intention to achieve the next stage of curiosity in our nation’s wine and variety of choices, by strengthening {our relationships} with commerce and press to in the end attain the US wine client.”
Constructing on the class’s sustained success within the US market, Wines of Georgia will host its second annual Grand Tasting and Masterclass occasion on the finish of September in New York, inviting a whole lot of commerce and media professionals to broaden their data of the various types of Georgian wine from dynamic terroirs throughout the area. This 12 months, over 150 wines from greater than 50 producers will likely be introduced in the course of the occasion, maximizing its affect with a extra in depth catalog of producers for attendees to attach with and acquire a deeper understanding of Georgian wines, from conventional to extra trendy expressions, and together with reds, whites, ambers, rosés and glowing wines.
At TEXSOM, Wines of Georgia will take part within the convention for a 3rd consecutive 12 months on the finish of August, selling the nation’s number of types and wineries with two tables at every of the six classes in the course of the grand tasting, the place it can current wines from high Georgian producers. The marketing campaign may even sponsor a commerce lunch, throughout which sommeliers and different wine professionals can have the chance to familiarize themselves with Georgian wines of their wide selection of expressions and top quality.
In September, the marketing campaign will execute two instructional journeys to Georgia, one for wine press and one for retail patrons. The 2 journeys will immerse members of the wine commerce with Georgia and its wine historical past, trendy innovation, and tradition, by connecting main US wine reviewers and retailers with wineries and experiences that exemplify the area’s distinctive winemaking business.
One of the vital traditionally vital winemaking areas on the earth, Georgia boasts a various, wealthy wine tradition as each the birthplace of winemaking and a rustic that always innovates and showcases the very best quality wines from its greater than 525 indigenous grape varieties which are planted over roughly 55,000 hectares (almost 136,000 acres) of vineyards. From its 8,000-year-old winemaking historical past to its historic qvevri winemaking custom that holds the standing of Nationwide Monument of Intangible Cultural Heritage from UNESCO, there may be nice potential for Georgian wine within the US, the place the IWSR reviews 26% of shoppers affiliate the nation and its wines with “wines [they] wish to know extra about.” The Wines of Georgia marketing campaign is thrilled to fulfill this curiosity from US shoppers with strategic commerce and press actions to extend consciousness and broaden data on Georgian wine.
For extra info, go to the Wines of Georgia web site and comply with on social media on Instagram, X and Fb.
About Wines of Georgia – http://www.winesgeorgia.com
Wines of Georgia is a promotional marketing campaign financed by the Nationwide Wine Company of Georgia and wineries to teach the US wine commerce and normal public in regards to the historical past, tradition, high quality and common attraction of Georgian wines and the nation’s qvevri winemaking custom.
