Sunday, September 8, 2024
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We Ask Nicole Younger about Frisky Whiskey


Frisky Whiskey is the primary feminine, Black-owned flavored whiskey model available on the market.

The journey started in 2015 when founders Nicole Younger and Jim Landis aimed to create a particular flavored whiskey. Initially deliberate as an extension of Landis’ present line, William Wolff, the distinctive taste they developed led to the beginning of Frisky Whiskey as its personal model. After seven years of overcoming a number of challenges, Nicole and Jim succeeded in launching the highest-rated flavored whiskey ever.

Frisky Whiskey distinguishes itself by utilizing 100% premium whiskey and pure substances, leading to a easy and alluring taste that units it other than different manufacturers that use fillers and synthetic components. The flavour profile, that includes pure caramel and pure vanilla, was chosen to reinforce the pure notes of premium whiskey, offering a extra genuine style. Marketed as a “gateway whiskey,” Frisky’s smoothness and taste make it accessible to newcomers and interesting to seasoned whiskey lovers alike. Nicole hopes different manufacturers will begin to comply with swimsuit.

“I’d like to see extra flavored whiskey manufacturers comply with in Frisky’s footsteps by utilizing pure substances so as to add depth to their style. Chemically enhanced flavors are simpler (and cheaper) to supply, however the closing product is just not as palatable, which solely deepens the intimidation issue many individuals expertise with regards to ingesting whiskey.”


Trying to the long run, Nicole plans to broaden Frisky’s market presence and develop it into a world model. She envisions Frisky Whiskey shaping shopper perceptions of whiskey, making it extra inclusive and fulfilling. “Essentially the most rewarding a part of this journey is the chance to attach with shoppers and expertise their pleasure once they take their first sip of Frisky. As a recipe developer and an entrepreneur there may be nothing extra rewarding than shoppers having fun with my product!” Nicole’s recommendation to aspiring feminine and minority entrepreneurs within the spirits trade is to safe enough funding.

“The very best recommendation I may give any fledgling entrepreneur is RAISE MONEY. Launching, sustaining, and rising a model in any trade, however particularly the spirits trade, takes funding! PERIOD!”

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