Beyonce is launching Sir Davis Whisky, an American whiskey, created in partnership with Moet Hennessy Louis Vuitton
Beyonce is launching SirDavis Whisky (not whiskey–sure, it’s made in America), and partnered with LVMH (Moet Hennessy Louis Vuitton) in its creation. Clearly, the long run collaboration prospects are borderline countless, however probably the most thrilling half for whiskey (whisky) fanatics is Dr. Invoice Lumsden’s involvement, as he led the way in which in its creation.
Years within the making, SirDavis Whisky got here from Beyoncé Knowles-Carter who sought out Moët Hennessy to assist “craft a one-of-a-kind taste profile,” in accordance with a press launch. It additionally got here at a time when the French drinks large was trying to deepen its presence in American whiskey.
The whiskey itself will get its title from Davis Hogue, Knowles-Carter’s paternal great-grandfather, “ who was a farmer and a moonshiner within the American South throughout Prohibition,” provides the discharge. “He stashed whisky bottles within the empty knots of cedar timber for pals and kin to seek out and revel in. For Knowles-Carter, it was this discovery that made the thought of making a whisky model really feel predestined.”
Bernard Arnault, Chairman and Chief Government Officer of LVMH, added, “SirDavis just isn’t solely a revelatory and distinctive American Whisky, which we’re very pleased with. It is usually a testomony of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé Knowles-Carter.”
To create SirDavis, Moët Hennessy tapped Dr. Invoice Lumsden, the person behind Ardbeg and Glenmorangie. He chosen the mash invoice, which options 51% rye and 49% malted barley, and determined to place the whiskey by means of a secondary maturation in Sherry barrels. He additionally “mixed conventional whisky-making methods to impart a sublime mouthfeel and texture harking back to Japanese and Scotch whiskies,” says the model.
Beyonce additionally performed a component in designing the bottle, which options ribbed glass that catches gentle and highlights the liquid. The label is easy and easy, a black medallion with a bronzed horse, and nothing else. It’s meant to be emblematic of energy and respect and symboliz[e[ Knowles-Carter’s Texas roots.”
The whisky is also finished, blended and bottled in her home state of Texas. It’s also Moët Hennessy’s first spirits brand developed entirely internally by Moët Hennessy in the United States and is headquartered out of Houston, Texas.
SirDavis arrives with an SRP of $89 per bottle and is available for pre-order via SirDavis.com. It will be available at retail across the U.S. as well as in select airports (LAX/JFK/SFO) and stores in London, Paris, and Tokyo in September 2024.
