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Now primarily based in Kentucky, the organisation has expanded its scope to now embody different agave-based spirits and agave-related merchandise past tequila.
Manufacturers and firms that elect to affix the AFA agree for his or her merchandise to be bought in retail shops within the US to bear an unbiased liquid chromatography lab evaluation and sensorial analysis to substantiate that they’re freed from components akin to synthetic sweeteners and flavourings, sugar, and added glycerin and propylene glycol.
“It’s vital to notice that the AFA just isn’t in opposition to manufacturers that use components. From the very starting, our objective was merely to hunt transparency in product labelling,” stated Grover Sanschagrin, the founding father of Tequila Matchmaker and the brand new board president of Additive Free Alliance, Inc.
“The AFA just isn’t a regulator or an official certification. We’re an unbiased nonprofit group of like-minded member firms which can be dedicated to transparency, neighborhood, and honesty.”
The primary of the brand new crop of agave-based spirits to obtain verification by the new-look Additive Free Alliance is Weber Ranch 1902 Vodka, which was based by the group that led Patrón tequila and is distilled from 100% agave.
“Customers are more and more considerate and deliberate concerning the merchandise they buy and the food and drinks they devour, notably in a world full of misinformation and intelligent advertising” stated Lee Applbaum, president and chief operations officer of Spherical 2 Spirits, the model proprietor of Weber Ranch Vodka.
“The Additive Free Alliance gives customers, bartenders, and retailers goal, verifiable info they want and deserve whereas giving producers like us a option to reinforce our transparency, integrity, and belief. It’s a win-win, and we’re honoured to be the group’s first non-tequila member, dedicated to honouring the fantastic thing about unadulterated agave.”
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